17Oct/17

How to Create a Reader Avatar for Your Blog

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar,Read More…

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16Oct/17

How to Make the Switch to Content-Driven SEO #MNBlogCon

TopRank Marketing’s Joshua Nite made his debut on the speaker circuit this past weekend at the 8th annual Minnesota Blogger Conference held at Concordia University in St. Paul. Charming the crowd withRead More…

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16Oct/17

215: Simplify Your Business and Make More Money Blogging

Ways You Can Simplify Your Business and Increase Your Blogging Profitability Today, I want to share two big lessons I learned this year at our Australian ProBlogger events. They were lessons IRead More…

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16Oct/17

Does Googlebot Support HTTP/2? Challenging Google’s Indexing Claims – An Experiment

Posted by goralewicz I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me toRead More…

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16Oct/17

Google Shares Details About the Technology Behind Googlebot

Posted by goralewicz Crawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling statsRead More…

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13Oct/17

Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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13Oct/17

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Please visit Marketing Land for theRead More…

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13Oct/17

Unbundling the ad server

The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see inRead More…

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13Oct/17

Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Please visit Marketing Land for the full article. Powered by WPeMatico

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13Oct/17

Using the ‘Russia strategy’ on programmatic

There’s no question that Russia’s meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns. Please visit Marketing Land for theRead More…

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13Oct/17

Free, paid or gated content: Which option is right for you?

Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel LindteigenRead More…

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13Oct/17

Barometric launches a free tool to spot fraudulent web traffic

Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent. Please visit Marketing Land for the full article. Powered by WPeMatico

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13Oct/17

Adobe Ad Cloud’s first app lets marketers manage ad campaigns

The company said this is the first ad app that enables campaign management across a range of channels. Please visit Marketing Land for the full article. Powered by WPeMatico

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13Oct/17

IAB Tech Lab issues first software: A universal SDK for viewability

The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats. Please visit Marketing Land for the full article. Powered by WPeMatico

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13Oct/17

Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer.Read More…

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