10Nov/17

Marketing Day: Facebook Local, 2017 holiday shopping trends & Adobe’s Launch

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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10Nov/17

Facebook Local is the social network’s stab at Yelp, Foursquare

Facebook’s new app lets people find nearby things to do and places to go. Please visit Marketing Land for the full article. Powered by WPeMatico

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10Nov/17

2017 holiday shopping trends: How consumers plan to research & purchase gifts this season

Holiday shopping insights from Cardlytics, VigLinks and Valassis Please visit Marketing Land for the full article. Powered by WPeMatico

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10Nov/17

Four key holiday paid search trends to keep an eye on

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! Please visit Marketing Land for the full article. Powered byRead More…

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10Nov/17

A CMO confession: The 5 marketing lies I’ve told myself

What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he’s pledging to overcome. Please visit Marketing Land for the full article. Powered by WPeMatico

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10Nov/17

Delivering great customer experiences doesn’t happen overnight

Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen. Please visit MarketingRead More…

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10Nov/17

Adobe launches Launch, its next-gen tag management platform

The new offering allows third-party tool makers to integrate their own features into the open platform. Please visit Marketing Land for the full article. Powered by WPeMatico

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10Nov/17

AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP

Forget all the acronyms. The partnership means that publishers of internet-delivered long-form TV can now offer audience segments to advertisers. Please visit Marketing Land for the full article. Powered by WPeMatico

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10Nov/17

How are you changing your content marketing program in 2018?

To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year. Please visit Marketing Land forRead More…

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10Nov/17

Facebook will disable ‘Like’ button in third-party mobile apps

Facebook is also deprecating app invite feature that developers used to organically grow their apps’ user bases. Please visit Marketing Land for the full article. Powered by WPeMatico

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09Nov/17

Marketing Day: Amazon pop-up stores, Facebook’s ‘Community Boost’ programs & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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09Nov/17

5 surprising paid-search insights to help you win the holidays

The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid searchRead More…

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09Nov/17

10 Important Marketing Lessons, New Features for Facebook Groups & More: The Social Scoop 11/8/17

NEW from Facebook this week: You’ll soon be able to add a Messenger live Customer Chat plugin to your website! Facebook says this was one of their most highly requested features. It hasRead More…

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07Nov/17

Community Discussion: How Do You Survey Your Readers?

As the end of the year nears, you might be thinking about plans for your blogging in 2018. One thing that will help inform that is a reader survey. On both ProBloggerRead More…

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07Nov/17

How to Do a Keyword-Driven Content Audit (with Keyword Explorer)

Posted by Dr-Pete As content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we’re done with one piece of content, we’re on toRead More…

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