22Sep/17

YouTube Studio updates let creators schedule posts & see subscriber numbers in the app

The new features make it easier for creators to manage their YouTube channels from mobile devices. Please visit Marketing Land for the full article. Powered by WPeMatico

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22Sep/17

Facebook will measure how its ads compare against, complement TV campaigns

Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework. Please visit Marketing Land for the full article.Read More…

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22Sep/17

How long does it take to deindex low-quality or thin content published by accident? [case study]

Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve onceRead More…

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22Sep/17

SEO 101: Which URL versions to add to Google Search Console

Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your websiteRead More…

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22Sep/17

Marketing Day: Social media ad fatigue, programmatic TV & holiday email subject lines

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Make user-generated content your brand’s secret weaponSep 22,Read More…

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22Sep/17

Rise of the strategic marketing operations leader: Part 1

Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations. Please visit Marketing Land for theRead More…

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22Sep/17

Make user-generated content your brand’s secret weapon

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even peopleRead More…

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22Sep/17

Social media ad fatigue: How to combat it without spending all day making new creatives

Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Please visit MarketingRead More…

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22Sep/17

Programmatic TV is the future: Here’s how to capitalize on the opportunity

As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Please visit Marketing Land for theRead More…

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22Sep/17

5 ways to write better email subject lines this holiday season

During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself.Read More…

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22Sep/17

The Trade Desk integrates connected TV buying and measurement directly into its platform

Ad buyers can target, measure and retarget addressable TV households across screens. Please visit Marketing Land for the full article. Powered by WPeMatico

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22Sep/17

Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for?Read More…

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21Sep/17

Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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21Sep/17

Anatomy of a Google search listing

There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you theRead More…

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21Sep/17

LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures areRead More…

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