26Jun/17

Contagious Content Marketing: How to Give Your Content Viral Potential

For some marketers, going viral is the holy grail of content marketing. It’s easy to see why. You put out content, people organically start sharing it, and it takes off until you’veRead More…

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23Jun/17

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic] Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the mostRead More…

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22Jun/17

In-Flight Content Guide: Making the Most of Your Content Journey

What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly different goal for content,Read More…

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19Jun/17

3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful

I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets areRead More…

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16Jun/17

Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic] Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4Read More…

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15Jun/17

Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers

Never skip leg day. That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s the difference between looking incredible, andRead More…

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12Jun/17

Cozy Up With Your New Company: 7 Tips to Transition Into Your New Marketing Role

Think back to your first day of school (that you can remember), and take a moment to relive some of those feelings: excitement, worry, happiness, fear and maybe a little nausea. ThereRead More…

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09Jun/17

Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

A Guide to Visual Content for Social Media [Infographic] Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with theRead More…

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08Jun/17

The Big Top: A New Model for SEO-Driven Content

For over a decade now, the fundamental unit of content marketing has been the blog post. Your post may be a block of text, an infographic, or a listicle about memes, butRead More…

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05Jun/17

Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International

It’s no secret that social media has become an important and necessary digital marketing tactic, giving brands the opportunity to create meaningful connections with their desired audience. But as most brands haveRead More…

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02Jun/17

Digital Marketing News: Facebook Domination, Google Snippets & Twitter Sponsored Live Video

Facebook Remains the Dominant Social Platform [Infographic]In North America, Facebook still gets more traffic than any other social media platform. In this infographic, you’ll discover statistics on loyalty, growth and reciprocity toRead More…

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01Jun/17

Q&A: TopRank Marketing’s SEO Experts Share Tips for Creating Better Content

As a member of TopRank Marketing’s (epic) content team, it’s certainly no surprise that I spend much of my day developing and executing content strategies for the wide array of client programsRead More…

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29May/17

Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps

[Editor’s Note: This is the first post from one of the newer members of our team, Emily Hinderaker. Emily joined TopRank Marketing earlier this year as a Marketing Copywriter.] The one item thatRead More…

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26May/17

Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic]This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights onRead More…

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25May/17

How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloudRead More…

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