23Jun/17

Compare 9 paid search campaign management tools

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software intoRead More…

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23Jun/17

Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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23Jun/17

5 must-do technical SEO audit items in 2017

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. Please visit Marketing LandRead More…

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23Jun/17

Early performance results from Google’s update to close variants

What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Please visit Marketing Land for the full article. Powered by WPeMatico

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23Jun/17

A deep dive into online-to-in-store attribution

Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns. Please visit Marketing Land for the fullRead More…

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23Jun/17

Facebook to launch app for video creators later this year

Facebook’s app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app. Please visit Marketing Land for the full article. Powered by WPeMatico

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23Jun/17

How content drives revenue (and how to prove it)

Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts. PleaseRead More…

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23Jun/17

Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple

Top apps list shows power is concentrated in just a few companies. Please visit Marketing Land for the full article. Powered by WPeMatico

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23Jun/17

Sprout Social releases first non-developer bot-building platform for Twitter

It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent. Please visit Marketing Land for the full article. Powered by WPeMatico

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22Jun/17

YouTube tops 1.5 billion logged-in viewers every month

YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at VidCon. Please visit Marketing Land for the full article. Powered by WPeMatico

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22Jun/17

Get answers to your content marketing questions

When it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing toolsRead More…

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16Jun/17

Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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16Jun/17

Setting up and testing AMP for WordPress: A quick 7-step guide

Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. Please visit Marketing Land for the full article. Powered by WPeMatico

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16Jun/17

Using email to curate one-to-one relationships with customers

Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email. Please visit Marketing Land for theRead More…

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16Jun/17

Dear Google: 4 suggestions for fixing your massive problem with fake reviews

Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tacklingRead More…

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