19Oct/17

Facebook details Instant Article subscription program as test launch nears

The Economist, The Los Angeles Times and The Washington Post are among the initial 13 publications to put their Instant Articles behind a paywall. Please visit Marketing Land for the full article.Read More…

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19Oct/17

From big to small: 5 free image compression tools reviewed

Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. PleaseRead More…

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19Oct/17

Why Facebook’s Latest Algorithm Change Impacts Marketers, Customer Experiences & More: The Social Scoop 10/15/17

As mentioned in the last issue of The Social Scoop, Facebook continues to put massive emphasis on videos in the News Feed, including Live streaming video and video ads. Here are twoRead More…

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13Oct/17

Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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13Oct/17

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Please visit Marketing Land for theRead More…

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13Oct/17

Unbundling the ad server

The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see inRead More…

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13Oct/17

Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Please visit Marketing Land for the full article. Powered by WPeMatico

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13Oct/17

Using the ‘Russia strategy’ on programmatic

There’s no question that Russia’s meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns. Please visit Marketing Land for theRead More…

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13Oct/17

Free, paid or gated content: Which option is right for you?

Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel LindteigenRead More…

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13Oct/17

Barometric launches a free tool to spot fraudulent web traffic

Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent. Please visit Marketing Land for the full article. Powered by WPeMatico

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13Oct/17

Adobe Ad Cloud’s first app lets marketers manage ad campaigns

The company said this is the first ad app that enables campaign management across a range of channels. Please visit Marketing Land for the full article. Powered by WPeMatico

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13Oct/17

IAB Tech Lab issues first software: A universal SDK for viewability

The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats. Please visit Marketing Land for the full article. Powered by WPeMatico

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12Oct/17

Where some see data suppression, Facebook says it was only following privacy policy

CrowdTangle tool enabled social media analyst to access cached pages from inactive or deleted accounts tied to Russian election meddling. Please visit Marketing Land for the full article. Powered by WPeMatico

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12Oct/17

LinkedIn launches autoplay mobile video ads

Video advertising is set to roll out to all advertisers by the first half of 2018. Please visit Marketing Land for the full article. Powered by WPeMatico

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06Oct/17

Marketing Day: Home service ads, MarTech Conference & a brand intimacy report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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