17Aug/17

Marketing Day: Facebook to penalize fake video posts, Quora ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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17Aug/17

How to get developers to implement SEO recommendations

The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. PleaseRead More…

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11Aug/17

Marketing Day: Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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11Aug/17

Natural language processing 101

As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it’s being used and what marketers can expect to see in the future.Read More…

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11Aug/17

What are the risks for businesses that are getting fake reviews on Google?

Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not justRead More…

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11Aug/17

As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be

Get to Know: Tile CMO Simon Fleming-Wood Please visit Marketing Land for the full article. Powered by WPeMatico

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11Aug/17

Personable is profitable: A case to rethink your content marketing strategy

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overallRead More…

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11Aug/17

Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Please visitRead More…

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11Aug/17

How soft calls to action will save your B2B campaigns

You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that willRead More…

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11Aug/17

D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer

The business data firm changed its pitch, products, tech and organization in order to grow. Please visit Marketing Land for the full article. Powered by WPeMatico

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11Aug/17

Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores

By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets — and the pressure on Snapchat. Please visit Marketing Land for the full article.Read More…

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10Aug/17

Marketing Day: E-commerce silos, Amazon’s new return policy & YouTube’s top 10 ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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10Aug/17

Breaking down silos in e-commerce retail

Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. Please visit Marketing Land for theRead More…

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04Aug/17

Marketing Day: Designing mobile-first content, SEO for SaaS & Facebook’s video chat

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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04Aug/17

Designing content for the mobile-first index

Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? ColumnistRead More…

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