Facebook Marketing Hidden Gems, Awesome Instagram Stories & More: The Social Scoop 8/16/17

I tested out the new Facebook Live Stories today. If you haven’t tried it yet – or don’t yet have access – Live Stories on Facebook is available only on personal profiles and as soonRead More…


How to Make a Facebook Cover Video, Facebook Ad Types & More: The Social Scoop 8/9/17

Facebook Updates – here’s a selection of updates from my recent roundup post on my Facebook Page (embedded below). News about Facebook Stories, the Groups mobile app, video re-shares, mobile site loading time,Read More…


What Marketers Need to Know About Facebook’s New Ad Metrics & More: The Social Scoop 7/26/17

Today is a big day at Facebook! It’s the company’s Q2 2017 Earnings Call. This usually means there’s a flurry of activity around what some of the Facebook Ad Revenue announcements mean. ForRead More…


10 Effective Facebook Ad Examples, 32 Inspiring Email Campaigns & More: The Social Scoop 7/18/17

Wow, a busy week for Facebook – here’s a roundup of recent Facebook updates and changes you may want to know about: Facebook Cover Videos – this feature has now been rolled out to allRead More…


Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17

I’m sure you’ve heard by now… the epic ‘Jayden K. Smith’ hacker warning storming the world on Facebook Messenger is a total hoax. (It’s actually been doing the rounds since 2009, eeks!)Read More…


Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

For my friends in the US, I trust you had a wonderful 4th of July celebration. I enjoyed a fun party on the 3rd and streamed the fabulous firework display on Facebook Live – it wasRead More…


How Facebook is Becoming a Local Search Player, Email Campaign Ideas & More: The Social Scoop 6/29/17

Greetings! Today is my last day in Beautiful British Columbia, Canada! Wow, I’ve been on the road now for 11 days straight, with multiple events. I fly from Vancouver back home toRead More…


Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17

Greetings from Beautiful British Columbia, Canada! Wowee, I’m so happy to be back in the country of my birth and childhood. I’ve had a long trek and had to deal with aRead More…


5 Things Affecting Your Facebook Ads’ ROI, The Right Contest Wording & More: The Social Scoop 6/13/17

Not too many Facebook updates to report this week… just news of an epic Facebook Groups Community Summit event happening in Chicago on June 21-23, 2017, featuring Mark Zuckerberg, Chris Cox andRead More…


Facebook Marketing: What SMBs Need to Know, Managing Multiple Pages & More: The Social Scoop 6/6/17

A few quick Facebook updates this week: Facebook now lets you add any posts to an album: photos, videos text updates, and check-ins. Could this be Facebook striving to compete with theRead More…


4 Things your Facebook Ad Visuals Must Have, Leveraging UGC & More: The Social Scoop 5/31/17

Facebook rolled out a few new features on Pages and in Groups recently. Check out these three: 1) You can now add Units in Facebook Groups to help organize content, possibly intoRead More…


Marketers Read Your Facebook Photos, Linking Facebook Groups to Pages & More: The Social Scoop 5/23/17

Last week, I mentioned that you can now see the number of SAVES next to each Facebook Page post… I was under the impression this was for Admins of Pages only. TurnsRead More…


Successful Facebook Groups, Inbound Marketing Resources & More: The Social Scoop 5/16/17

For my latest Facebook Live, I go through eight proven ways to reach more of your Facebook audience, complete with step-by-step demos and Q&A. It was a terrific session and we uncover twoRead More…


Why Instagram Is Becoming The New Facebook, Social Proof & More: The Social Scoop 5/9/17

It’s been another big week on Facebook, and I’ve been camera ready on a daily basis lately… having a blast sharing a ton of valuable Facebook marketing strategies, tips, tactics and newRead More…


The Facebook Pixel: What It Is and How to Use It, Customer Experiences & More: The Social Scoop 4/29/17

Woohoo, I’m back in San Diego after traveling almost nonstop in April – wow, what a whirlwind month…but, oh-so-gratifying! This past week, I had a wonderful time in San Francisco, leading FacebookRead More…