13Oct/17

Adobe Ad Cloud’s first app lets marketers manage ad campaigns

The company said this is the first ad app that enables campaign management across a range of channels. Please visit Marketing Land for the full article. Powered by WPeMatico

Share
13Oct/17

IAB Tech Lab issues first software: A universal SDK for viewability

The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats. Please visit Marketing Land for the full article. Powered by WPeMatico

Share
13Oct/17

Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer.Read More…

Share
12Oct/17

Where some see data suppression, Facebook says it was only following privacy policy

CrowdTangle tool enabled social media analyst to access cached pages from inactive or deleted accounts tied to Russian election meddling. Please visit Marketing Land for the full article. Powered by WPeMatico

Share
12Oct/17

LinkedIn launches autoplay mobile video ads

Video advertising is set to roll out to all advertisers by the first half of 2018. Please visit Marketing Land for the full article. Powered by WPeMatico

Share
12Oct/17

Will More Tweet Space Equal More Value for Your Twitter Audience?

Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “express” themselves. The announcement came aRead More…

Share
12Oct/17

Fabulous Facebook Marketing Ideas, Borrowing Images Online & More: The Social Scoop 10/5/17

Are you ready to create 6-15 seconds video ads? Facebook continues to ramp up the video ad break offerings with the new Watch digital streaming television platform taking root (US only forRead More…

Share
10Oct/17

One Screenshot You Must Include When Pitching a Sponsored Post

If you’re familiar with sponsored content as an income stream, chances are you’ve been asked for a media kit or a proposal to do a sponsored post. Unfortunately, the world of sponsoredRead More…

Share
10Oct/17

How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor’s backlinks. Today,Read More…

Share
09Oct/17

If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?

Budget is always top of mind for content marketers, but especially this time of year. In order to get even close to the budget that you want or need, you have toRead More…

Share
09Oct/17

Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden

Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing CaseRead More…

Share
09Oct/17

Listen to MozPod, the Free SEO Podcast from Moz

Posted by BrianChilds We’re marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that’s even more true onceRead More…

Share
09Oct/17

214: 4 Realities of Blogging All Bloggers Need to Talk About

4 Difficult Realities All Bloggers Face During a conference last year I was invited to have dinner with three other bloggers who had all been blogging for 5-10 years and were nowRead More…

Share
09Oct/17

Yes, Competitors Can Edit Your Listing on Google My Business

Posted by JoyHawkins I decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers updateRead More…

Share
06Oct/17

Marketing Day: Home service ads, MarTech Conference & a brand intimacy report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

Share