04Aug/17

Google reportedly pitching publishers on YouTube video player with ad inventory controls

YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more publisher sites. Please visit Marketing Land forRead More…

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04Aug/17

What Facebook’s (reported) video chat device could mean for its ad business

With new methods of data collection, Facebook could potentially power ads based on what it hears and sees in users’ physical worlds. Please visit Marketing Land for the full article. Powered byRead More…

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04Aug/17

What should you do with all those ‘Likes’? How to spin social followers into gold

Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following. Please visit Marketing LandRead More…

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04Aug/17

Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence

Everything You Need to Know About Using Video in Social Marketing [Infographic] We often hear how engaging videos are on social media – but there’s certainly a trick to getting it rightRead More…

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04Aug/17

Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

Posted by wrttnwrd Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we’re excited to welcome Ian Lurie from Portent, Inc. on thisRead More…

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03Aug/17

Marketing Day: SMB retailer survey, on-site SEO mistakes & the CMO audit series

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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03Aug/17

60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey]

NetElixir surveyed 500 SMBs that sell products via online marketplaces to get a deeper understanding of their e-commerce experience. Please visit Marketing Land for the full article. Powered by WPeMatico

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03Aug/17

New Report: 5 Statistics You Need to Know on How Content Influences Purchases

These days there’s no question that great content is a foundational element of any marketing strategy—especially in B2B. In fact, according to Content Marketing Institute’s (CMI) 2017 benchmarking report, 89% of B2BRead More…

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01Aug/17

45 Local SEO Pitfalls & How to Avoid Them

Posted by MiriamEllis The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure,Read More…

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31Jul/17

[Infographic] The In-Flight Guide to Content Marketing

Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight ofRead More…

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28Jul/17

Marketing Day: Twitter subscription ads, Adobe Target update & Segment tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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28Jul/17

LEGO logic rocks marketing automation

Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns. Please visit Marketing LandRead More…

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28Jul/17

How to tell whether a site is adaptive or responsive

Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites. Please visit Marketing Land forRead More…

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28Jul/17

Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity

Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Please visit MarketingRead More…

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28Jul/17

The best ways to use social media for marketing your medical practice

Looking to promote your medical practice through social media, but don’t know where to begin? Columnist Will Scott has some handy advice for marketers just starting out. Please visit Marketing Land forRead More…

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