06Oct/17

Audiences to employ for extra online marketing bang!

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. Please visit Marketing Land for the full article. Powered by WPeMatico

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06Oct/17

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization. Please visit Marketing Land for the fullRead More…

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06Oct/17

Are Home Service Ads the death of home-based businesses on Google?

Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businessesRead More…

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06Oct/17

At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing

It will have a profound effect, he says, on how products are designed, presented, sold and used. Please visit Marketing Land for the full article. Powered by WPeMatico

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06Oct/17

How to build an audience of consumers in today’s highly competitive environment

Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage. Please visit Marketing Land forRead More…

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06Oct/17

The world of martech stacks from a B2C brand, B2B company & agency perspective

This year’s MarTech Conference Boston brought together Red Wing Shoe Co.’s director of marketing technology, iCrossing’s CTO and Entuity’s VP of worldwide marketing. Please visit Marketing Land for the full article. PoweredRead More…

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06Oct/17

But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers

MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Please visit Marketing Land for the full article. Powered by WPeMatico

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06Oct/17

Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] Selling doesn’t have to be ‘sleazy’ — it can be helpful, timely and informative. This infographic shows exactly howRead More…

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05Oct/17

2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. Please visitRead More…

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05Oct/17

Marketing Day: Chatbots in the consumer search experience, Facebook news & email deliverability

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Powered by WPeMatico

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05Oct/17

The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B

73% of Americans have binged on content. If you’re like me, you’re probably thinking of those rainy Sundays spent on a Netflix bender. Netflix, Hulu, HBOGo make it so easy to continueRead More…

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03Oct/17

How to Plan Your Blog Post from Start to Finish

This is a post by ProBlogger expert Ali Luke Do you plan your blog posts? Or do you dive straight into the writing? A lot of bloggers barely plan their posts (ifRead More…

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02Oct/17

2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success

As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a coupleRead More…

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02Oct/17

213: Blogging and Content Marketing: 10 Things To Know

10 Things I Wish I Knew About Blogging and Content Marketing When I Started Today, I want to share the audio of a keynote I gave at a conference early last yearRead More…

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02Oct/17

The SEO Competitive Analysis Checklist

Posted by zeehj The SEO case for competitive analyses “We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely onRead More…

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