The burden placed on the "Big Idea" is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.

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Curtis Lilly
President at MakeMoney5000.com
I am an avid Internet marketer and have completed Bachelor of Science, Master of Business Administration, and Internet Marketing Master of Science degree and my hobby of is marketing online.